What could be better than shopping for artist Rob Ryan’s distinctively happy handmade products in his East London shop, Ryantown? If you’re a New Yorker, shopping the brand right here at home in the Earnest Sewn store on Washington Street. The launch of the Ryantown shop-within-in-a-shop is a continuation of an installation project Earnest Sewn began in 2005. The store’s creative team, lead by Scott Morrison, has worked with countless designers, artists, and brands to build new spaces in their 420-square-foot back room. The common thread throughout these collaborations, from Repetto to Motorola, has been a commitment to innovation, quality, and authenticity. After all, the brand’s label was designed to convey that every pair of denim is sewn in earnest.

KEYWORDS: clothing, Ernest Sewn, Rob Ryan, stores