In keeping with VMAN’s love of all things Scandinavian, we took not of New Balance’s recent focus on the region. The sneaker brand recently took to Stockholm to launch their latest campaign: one short film per day for an entire year, each shot by Acne co-founder Jesper Koothoofd and styled by the creative masterminds of Mother. The Stockholm warehouse where Koothoofd and the Mother team built 88 of the years sets in just one week was an explosion of vinyl, cardboard, spray-paint and various arts and crafts supplies – and the videos show it. Each film is a cute, hand-made looking take on the idea of balance, sometimes literally, but often with a cute visual metaphor to follow the shoe of the day. Launching concurrently with the online is an app for the iphone that is both alarm clock and sleep tracker; if you’re willing to sleep in bed with your iphone – which, let’s face it, some of us already do ­– you can track your sleeping habits over time.

Check out the videos at www.newbalance365.com

Plus this exclusive behind the scenes footage.