With even The New York Times predicting a paperless future, you might expect smaller publications to run and hide. But the timely release of Gestalten’s We Make Magazines, the follow-up to 2007′s We Love Magazines, provides a glimpse into the blood, sweat, and tears of the world of independent magazines, as well as a much needed dose of encouragement to the paper pushers themselves. In a time when everything seems to be moving online, We Make Magazines gives a behind-the-scenes look into the world’s most creative and compelling independent publications and the people who risk financial ruin to run them. The makers of cult faves such as Good, Beautiful/Decay, Meat Paper, BabyBabyBaby, Swindle, IDN, and Cabinet expound on their own humble beginnings and the drive that sustains them. “A magazine is a never-ending story,” the book’s foreword observes. “Reading them is a pleasure…making them is a drug.”

KEYWORDS: books, design, Gestalten, Magazines