Aren’t you ever worried you’re gonna get caught? “They’ve caught me before and I’m still doing it,” casually explains Curtis Kulig, the man behind the “Love Me” stickers and graff tags that can be seen all over NYC, LA and Tokyo.

For his latest tagging venture, Kulig stands precariously with one foot on a desk and another on a dresser, spilling paint as he does so. It’s the middle of the day, but he isn’t worried about getting caught. That’s because the Ace Hotel on Broadway and 28th Street has asked Kulig to take over an entire room with his now infamous tag.

The whole scene is being documented by a guy named Shadi, and the notorious sweetheart Brandee Brown (Kulig: “What would we do without Brandee Brown?”) is off on the other side of the room, working on the “Me” of what will be Kulig’s latest work, spreading the length of a 12-foot wall on the 11th Floor.

Shrugging off the idea of anonymity that many of his peers try to maintain, Kulig has actually increased his profile since moving to NY two years ago from LA. The differences between the East and West coast scenes are pretty distinct. “Back in Echo Park, the Mexicans will shoot you dead on the spot if they catch you covering their shit,” Kulig says. “It’s definitely more gang-related out there.” Here in NY, Kulig is turning his signature style into his bread and butter. He’s been busy most recently with beauty brand Bobby Brown, the ads for which are now all over the place; a tee shirt for Dave’s Quality Meat; as well as a collaboration with the good boys over at Saturday’s Surf shop on Crosby Street in the works.

And now with his work up in the Ace Hotel alongside other artists such as old pal Shepard Fairey and Barry McGee, you don’t have to be on the streets to sleep next to a Kulig original.

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