A few weeks ago, the progressive menswear boutique Atelier New York moved from its cramped storefront on Crosby Street in Nolita to an expansive new home in Hudson Square, the newly named neighborhood on the far west edges of Greenwich Village and Soho. From appearances, the distressed leather boots and floor-length shawls have settled in comfortably. After stripping the space down to its skeleton and exposing original moldings and steel column supports, owner Constantin von Haeften decorated the sleek shop with vintage furniture and works from his personal art collection—a Serra, a Sugimoto, and a Beuys adorn the central area, while an August Sander photograph, nestled on a wall covered in black cow fur, ornaments the dressing room.

The new store is three times the size of the original, and the extra space has allowed the shop to expand its inventory—items from Comme des Garçons Homme Plus and Barcelona-based designer Boris Bidjan Saberi, both new to Atelier for Spring, hang alongside garments from Ann Demeulemeester, Carol Christian Poell, and Yohji Yamamoto. The presence of the avant-garde retailer, like the new Thom Browne and Rick Owens stores nearby (also operated by Atelier’s owners), is only the latest sign of the transformation of this small neighborhood along the Hudson, where abundant sunlight and river views offer a reason to celebrate even in the depths of winter.

Atelier New York, 304 Hudson Street, 212-941-8435

Photo by Jo Jo Asuncion

KEYWORDS: clothing, stores

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