It takes a lot to get anxious shoppers to open up their wallets these days, but if anyone’s up to the task, it’s Dries Van Noten. The Belgian designer’s latest shop, in the wealthy Aoyama district of Tokyo, in a sharp, industrial space meant to stimulate a “conversation between Dries Van Noten and Tokyo.” As befits a designer famed for his simple yet cerebral clothes, the shop’s centerpieces will be two large-scale paintings attributed to Gerard de Lairesse, the 17th-century Dutch artist and theorist. Japan holds up its end of the bargain with two more works, one by painter Yummi Domoto and one by photographer Mika Ninagawa, commissioned by the designer as black-and-white modern interpretations of the Old World oils. The men’s and women’s collections are separated, the former a calm haven of dark blue, the latter a riot of yellow. The menswear itself divided up again, with a front section featuring more fashion-oriented pieces—the black polo shirt with mesh sleeves from Spring, for example—and back half offers items that lean more classic and sartorial, like the solid suit that opened the last Dries Van Noten show. The shop also offers grooming and fragrance products from British brand Geo. F. Trumper, a tradition imported from the label’s Antwerp location.

Dries Van Noten Aoyama, 5-5-4 Minami Aoyama, Minato-ku, (81)-3-5766-8607

KEYWORDS: clothing, Dries Van Noten, stores, Tokyo

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