The time-tested contents in Kieh’s cult-classic lotion, Crème de Corps, remain untouched (thankfully), but the packaging has received a major upgrade from New York artist, KAWS who lends his signature brand of pop graffiti. In addition to designing a colorful, optimistic label, KAWS has designed the “Peace. Love. Kiehl’s.” Holiday window campaign to be unveiled this holiday season in stores in the US. KAWS, who’s a fan of Kiehl’s White Eagle Shave Cream, was introduced to the brand in the early 90′s. “Kiehl’s has always kept their packaging simple throughout their history,” KAWS says of his eye-catching design, “and I wanted to interrupt that for a moment and make the Creme de Corps label pop more so that more people notice it.” Best part? You won’t just be treating dry skin to an all-you-can-eat buttery buffet, you’ll also be fulfilling this year’s charity quota: 100% net profits from each sale of KAWS for Kiehl’s benefits RxART.

Available at www.kiehls.com 8.4 oz. $26.50; 6.9 oz with pump $44.50; 1 liter $70.00

Photography Alex O’Neill

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