Nobody gets instant gratification like VMAN Contributing Editor and Mugler Creative Director Nicola Formichetti. His easily identifiable and instagrammable Internet ubiquity has helped the brand launch the most virally effective series of campaigns of the past decade, and this season in Paris it all goes a step further with #MuglerLive.

Aided by mobile technology, Formichetti and his team will be live streaming from today through Thursday, giving fans a designer’s-eye-view of—and a creative say in—the hands-on creative process that goes into putting on a men’s fashion show. From casting to fittings to music meetings and makeup tests, nothing is off limits and everyone can get involved.

See the schedule for Mugler’s live streams below, as well as instructions and links to UStream, Tumbl, and Tweet to your techno heart’s content.

Ustream:

Free live streaming by Ustream

MENSWEAR SHOW WEEK SCHEDULE

Monday – 16 January 2012
15:00 CET / 9am EST Fittings
18:00 CET / 12 EST Show Meeting
19:15 CET / 1 :15 EST Guest List check
20:00 CET / 2pm EST Music Meeting

Tuesday – 17 January 2012
Fittings all day from 10:30 CET / 4 :30AM EST to whenever (probably 02:00 CET – 8PM EST)
10:00 CET / 4.00AM EST Show Brief
14:00 CET / 8AM EST Lunch
15:00 CET / 9AM EST Hair & Make-up test
21:00 CET / 3PM EST Press Meeting

Wednesday – 18 January 2012
10:00 CET / 4AM EST Pre-show Prep 1
1:00 CET / 5AM EST Collection being picked up
13:00 CET / 7AM EST Arrival at show location
14:00 CET / 8AM EST Backstage
15:00 CET / 9AM EST Set check
15:30 CET / 9 :30AM EST Arrival of models and hair & make-up
16:00 CET / 10AM EST Seating Set Up / Photographers arrival
17:00 CET / 11AM EST Rehearsal
18:00 CET / 12PM EST MUGLER MENS SHOW
19:00 CET / 1PM EST Post-Show interviews

Thursday – 19 January 2012
13:00 CET / 7AM EST Close-ups of the collection
14:00 CET / 8AM EST Showroom set-up & re-sees 15:00 CET / 9AM EST Post-show interviews

mugler.tumblr.com
ustream.tv/muglerlive

KEYWORDS: MUGLER, MuglerLive, nicola formichetti, PFW