New Power Studio is a London-based label we are mega-into. (FYI you can read more about them in VMAN 16 coming out in November). Anyway, the film, made by director Terry Hall, for their S/S 2010 collection is an absolute insane asylum in the most awesome way. Fan-fucking-tastic.

“The QVC channel parody is not a new idea really,” says NPS’s Thom Murphy, “but we always really loved it – the chronic way to sell stuff. I love it when the sound is down and you have It on and think what the fuck are they doing? Josephine is the presenter and is really amazing,”
We’ll say!

Besides NPS’s cool designs, they have a real strength in casting. Using cool kids from the streets is so much better than the cheek bone brigade from most agencies and is so refreshing.
Peep this shit!

KEYWORDS: fashion, film