Sweden’s Oscar Magnuson Spectacles designs frames inspired by legendary figures, real and fictional. Everyone from Damien Hirst to Dorian Gray and Bullitt (the Steve McQueen character from the 1968 film of the same title) has a pair. Recently the brand launched a collection of sunglasses at a pop-up store and gallery at 237 Eldridge Street on New York’s Lower East Side. Billed as the reopening of a Swedish optometry shop from the 1800s, the whole thing turned out to be like something out of an Oscar Wilde novel. Which is perfect, since, as he once said, “Illusion is the first of all pleasures.”

KEYWORDS: accessories, mens fashion