MEN'S SHOWS

Z ZEGNA Summer 2010 Fashion Show

June 25, 2009

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“Derived from diverse street dandy sources, Z Zegna is an independent projection of style and look. A touch of personal eccentricity and refinement define the spirit of the Summer collection.”
Alessandro Sartori, Z Zegna Creative Director.

The inevitability of progress stimulates, as when entering into the eclectic house of an artist. Never subject to rules, new aesthetics flow throughout the collection, conveying a feeling of unsentimental refined street dandyism.
SINGULARITY: An independent spirit and visible good taste epitomises the portrait of the cultured street dandy. A touch of irony and personal eccentricity is a visual device, not a way of life.

DESIGN: Sophisticated sharpness penetrates through the solid tailoring background. Street art prints harmoniously synthesise the aesthetic to create a refined urban backdrop. The ‘Giacca Doppia’ debuts for summer, reinventing tailoring with a deconstructed double layer.

SHAPE: Tall, lean and slender proportions are shaped to be graphically masculine. Raw edge tailcoats and sleeveless jackets with clean yet soft necklines are paired with narrow trousers elongating the silhouette. Jackets with multiple layered pockets and trench suits emphasise the waist and enhance the shoulder proportion.

MATERIALS
: An invigorating thrill resonates through all the fabrics and materials, miraculously light and compact. Fresh touch cottons, tussah, translucent silks and oversize striped suitings portray a effortlessly breezy air. Kangaroo leathers, ultra-light suedes and linen satins are all strikingly weightless while conveying a sense of inner strength and fortitude.

COLORS: From modern painters to graffiti artists without yielding to any nostalgia. The palette playfully juxtaposes a mix of stripes and contrasting colors, with opaque and shiny finishes. Shades of blue reign supreme, from navy to ink to royal. Discrete tones of natural whites and concretes compact and blur into lilacs.

ACCESSORIES: Distressed raffia top hats give a mercurial twist to the aesthetic. Soft and romantic leather highlights uplift travel bags, belts and bi-color boots. Eccentric coin chains and revolutionary rever scarves confirm the intellectual and fun character of the collection.

zzegna.com

KEYWORDS: , , ,

From James, June 27th, 2009, 10:40 pm

who is the music by?

From emma, June 29th, 2009, 1:33 pm

hi, your runway its awesome!!!, so i need a favor… the song of mens show its… wow!!! amazing… but i can`t find it, i hope that you can help me with the name of the song and the name of the artist… and let me tell you… your clothing is phenomenal!!!

thanks!!! I appreciate your help

From Rob Sawyer, July 13th, 2009, 8:11 pm

The music is To Them To Me by Holger Zilske with August Landelius I believe.

From anonymous, September 2nd, 2009, 12:18 pm

Did you attend the catwalk in Milan or by the online video streaming from the website?


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