VMAN29

ARTICLE PATRIK SANDBERG

PHOTOGRAPHY BJARNE JONASSON

STYLIST TOM VAN DORPE

CREDITS ARTICLE CONTENTS

VLADIMIR & JULIA RESTOIN ROITFELD

FRENCH MONTANA

DOMINIC LORD

EXTRA CREDITS

Hair Roberto Di Cuia (L’Atelier NYC)  Grooming Asami Taguchi (L’Atelier NYC)  Photo Assistants Joey Trisolini and Stephen Wordie  retouching bespoke digital  Location Jack Studios

MORE TO LOVE

STRAIGHT FROM SUNDANCE : 2014 NYFW WITH CATE UNDERWOOD: DAY 4 BACKSTAGE: VIKTOR & ROLF

DOMINIC LORD

PHOTOGRAPHY BJARNE JONASSON
FASHION TOM VAN DORPE
TEXT PATRIK SANDBERG



"In seven years, I want you to hear that Dominic Lord is designing for Dior…but not now,” the rapper says of himself. It’s a brash statement to make to a fashion magazine, but at least you can’t say that this young recording artist isn’t ambitious. “I’m someone who’s always wanted to do those things, and I have those things designed out. It’s like having an explosive pop song—you have to make sure you have enough money behind it to hit the radio hard. While you’re gathering that up, you’re doing the stuff that you love. The buildup is the buildup, but if you don’t got no bombs after the buildup, it ain’t shit.”

The Harlem-raised 19-year-old unapologetically explains that fashion is his first passion. “I was sidetracked all through high school, looking at clothes and reading magazines inside my binder,” he says. “I’m Italian, so my dad is really into brands and stuff. He’s into dressy minks and he would have those brands lying around. When I would ask if I could have them, he would tell me about them. He would teach me how to know a real Versace tag from a fake.”

It’s a bit prosaic then that the tuned-in teenager—who counts both Grimes and Alicia Keys among his favorite artists—named his debut EP Fashion Show, which he released last September. Featuring a buzzy, baritone singing-rap style and dark electronic-synth production, the seven tracks are born of the same DNA as work by predecessors like Kid Cudi, Kanye West, and A$AP Rocky, with whom Lord has collaborated in a fashion capacity. “It’s cool when you find people that are similar and we have similar things in common,” he says of his time spent downtown designing with the A$AP crew. “Things happen and time goes by and everyone gets focused. Everyone shines and they do their own thing. I was a part of that and we influenced a lot of people, and in some ways we always will. I got tattooed. I don’t remove tattoos, know what I’m saying? This is real shit.” 

Though he’ll always keep an eye on design, Lord is quick to declare that his main focus right now is putting out music. Though it’s been less than a year since he dropped his first song, “Pierce,” on YouTube, he says, “I’ve been creating and understanding for all my life. I don’t like to prove anything to myself, but I want to make that groundbreaking album that I am destined to make.” In terms of production, he finds inspiration in “a push, a new element. The thought of creating something new—because we all know that there’s nothing new under the sun—is what captivates me.” For his next EP, entitled Gawk, Lord plans to establish a sound that is completely his own. “Warm, captivating tracks that are giving ME, in a way where I am coaching myself and pushing myself. You know? I’m happy for Kendrick Lamar. I love that album [good kid, m.A.A.d city]. I listen to a body of work for what it’s worth, and I love that shit. Recording out here in California, I’m unleashing a lot of different sounds, creating this shit from scratch. I want my music to speak for everything.”   

Gawk (EP) is available in February from Geffen Records

EXTRA CREDITS

Hair Roberto Di Cuia (L’Atelier NYC)  Grooming Asami Taguchi (L’Atelier NYC)  Photo Assistants Joey Trisolini and Stephen Wordie  retouching bespoke digital  Location Jack Studios

MORE TO LOVE

STRAIGHT FROM SUNDANCE : 2014 NYFW WITH CATE UNDERWOOD: DAY 4 BACKSTAGE: VIKTOR & ROLF
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